Onyx Encounters is a premier event planning company based in Atlanta, GA that strives to create unforgettable moments that leave a lasting impression on attendees, while ensuring seamless execution and attention to detail.

This was such an extensive project that I truly enjoyed from start to finish. From competitor anaylsis, target audience research, website layout conceptualization, brand values, mission statements, social media templates and even a web series concept, the creative direction was a work of love. 

While working with the co-founder, Alexis, she let me know that it was her goal to shift the prespective of Onyx Encounters to being a full service event planning company instead of only offering services for weddings. Through keeping elements of foundational branding while adding new brand identity variations and expanding the color palette, it’s been a journey to watch this brand transform.

One of my favorite pilars from working on this brand was the creation of Onyx Encounter’s brand web series, ‘It’s All In The Details’. This was my first time ever coming up with the production of a series but it felt so right for the brand. ‘It’s All In The Details’ is a series, focused on the behind the scenes of the event planning process for Onyx Encounters, which would be hosted on the company website.